Translation/Localization

Localization

Enhancing productivity
through teamwork

The services we provide comprise not only translation, but also localization. Localization is the process of adapting a product (or service or content) to meet the cultural, linguistic, and other specific needs of a particular geographical region or audience. It goes beyond pure translation and involves a comprehensive understanding of the local culture, customs, and preferences.

We handle projects ranging from technical documentation such as manuals, help guides, and user interfaces to marketing materials including websites, catalogs, and datasheets.

We receive regular orders from globally leading IT firms, media organizations, precision equipment manufacturers, and many others. We also have numerous partnerships with multi-language vendors (translation and localization companies based overseas that handle multiple language pairs).

Some of the main features of Cultemo that appeal to our customers and partners include:

Team structure
Our project managers, quality assurance specialists and linguists collaborate seamlessly, creating a fusion of knowledge and expertise at a level that makes it possible to achieve both quality and efficiency at the same time. Each team member is also trained in additional areas beyond their main remit, enabling knowledge and expertise to be shared and retained throughout ongoing projects. In an industry often marred by amateurish project management, Cultemo stands out as a beacon of professionalism and excellence.

Use of localization technology
We are skilled in the use of more than 20 different types of translation memory (CAT) tools, including the more popular solutions such as Trados and Phrase (formerly Memsource). We can work with a vast range of other software and file types including Microsoft Office, InDesign, FrameMaker, Illustrator, Photoshop, as well as XML, Xliff, DITA, and web-based tools. We are also engaged in audio-visual translation and subtitling.

When our clients approach us with projects or texts where it may be difficult to convey their full intended message via translation alone, we often propose “Transcreation” as a solution. At Cultemo, we have spent many years analyzing translation quality elements from a logical perspective. In translation, accuracy of information and expression is usually given priority, and it is generally not acceptable to deviate from the original text or omit any information at all. However, to produce text in the target language that reads 100% naturally (as if written by a native speaker of that target language in the first place), it can sometimes be necessary to modify expressions in accordance with the surrounding context, as well as the rules of the target language and culture. At Cultemo, we define this as “high readability translation,” otherwise known as transcreation.

In the field of marketing and in consumer-focused localization, it can sometimes even be necessary to recreate content with a greater focus on the user.